hey, I'm joy
work with me
My radiance was turned all the way down, and I’d lost touch with what looked good on me and what I desired. When the time came to head back into my career, I knew my life had changed, but the vibrant and bold woman who lived for colour, feminine silhouettes, and statement jewellery was aching to come out and play. I knew I needed help, so I found a personal stylist. A few days later, she was standing in front of my overstuffed closet, sorting through my clothes, assessing each piece to fit my desired expression, and I felt the joy and clarity flooding into my body.
Getting dressed every day was pleasurable again. Honoring myself and adorning my body like the queen that I am, set me off on a wild journey to reclaim my shine. I was THAT woman. I desired to help others experience the same joy.
When I moved from London to Toronto, I took an image consulting course at the Fashion Institute of Technology and began working as a styling assistant. In learning more about the fashion industry, I felt disconnected from the rigid and formulaic approach to styling that we so often see from runways and retailers.
After taking some time off to start a family, I felt stuck and frustrated with my wardrobe.
With a bachelor’s degree in Anthropology and a master’s degree in International Public Relations, I spent over a decade crafting high-impact campaigns for some of the world’s most influential style and beauty brands. While working with these clients on their events, product experience, and brand communication, I realized what I enjoyed most was helping these brands show up as themselves in the world in really interesting and unique ways.
"WE ADORN FOR THE JOY OF CREATING OURSELES AS WORKS OF ART" - JOY ASIBEY-GABRIEL
Now, I have the privilege of supporting women in curating their ideal wardrobe through a signature styling framework specifically designed to uncover the manifestation of your personal style through clothing choices that embrace your feminine, give you divine confidence, and open doors.
Traditional fashion will try and force you to fit into a box based on industry ideals. But honestly? Style is intuitive and should be an embodiment of your inner self and an expression of your feminine power.
My signature PEACOCK approach is THE reason why I’m able to get dressed for any event in less than 15 minutes, shop sparingly (focusing on quality instead of quantity), and walk into any room and LIGHT IT UP. It’s the reason why I’ve worked multiple times with award-winning music artist, Serena Ryder, despite not being a “traditional” stylist, and it’s why badass and bold women (like you!) tap me for my guidance.
As a stylist, world traveler (I’ve lived and worked in places like London, Paris, Accra, Nairobi, Milan, Berlin, Miami, and New York), treasure hunter, brand-builder, and teacher of Femme! (a feminine movement practice for self-expression), I combine influences to cultivate confidence in my clients through the life-giving power of style.
How do I do this?
book a call
Discovering & celebrating what makes you uniquely you.
It’s not about your clothes but, rather, how they make you feel.
Guiding women to express themselves through signature style.
Supporting women as they own their full glory.
Connecting who you are with how you show up.
Providing an outlet for women to be who they are meant to be.
Honouring black beauty, femininity, and womanhood.
Rigid and formulaic beauty and fashion standards.
Feminine empowerment through intuitive and curated style.
"Joy is such a delight to work with! She is very creative and has a flair for choosing the right clothes, colour, and style that accentuated my fun personality and body type. She saved me a ton of time doing research and browsing!! I always receive a ton of compliments on my outfits!!!
— JULIE ANN PANNETON
Enhance the pleasure of your destination with essential pieces for both work and play.
Embrace boundless freedom through a curated wardrobe that makes you feel vibrant and alive.
WHERE TO NEXT?
BE SEEN. FEEL RADIANT.
You deserve a wardrobe that makes you feel beautiful, sensual, magnetic, empowered, lit up from within, and emboldened to create the life of your dreams.