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Marie Helvin by David Bailey for Vogue

Marie Helvin by David Bailey for Vogue

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MEET YOUR FEMININE ADORNMENT COACH

Hi, I’m Joy. Your personal stylist, style treasure hunter, and closet co-creator.

I empower bold women of colour to co-create their style through an intuitive, pleasure-first approach to dressing that aligns what you wear with the amazing woman you are. Instead of paging through Vogue or getting stuck in the beauty industry’s narrow, exclusionary, and limiting portrayals, we’ll adventure to co-create your style, unveil the queen within, and adorn you with a wardrobe that is the embodiment of your feminine power.

Together, we’ll uncover your signature style and design a wardrobe filled with pieces you love to put on and that make you look and feel amazing, so that you, in turn, can illuminate the world.

Part moodboard, part inspo, discover what’s lighting us up. subway.

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